If you’re wondering how the hell sex education, therapy, and crafting toys all fit under one roof… welcome to LifeWFlo.
I’m Flo Oliveira (they/them), a queer, polyam, Afro-Brazilian sex educator and therapist. I’m obsessed with helping folks explore pleasure unapologetically. In 2019, I became the first in my family to declare a major in the “useless” subject Gender, Sexuality, and Feminist Studies. I later spent two years working on my certificate as a sex educator with Sexual Health Alliance, simultaneously with my undergraduate degree. By 2021, I had graduated, finished my training, and had an extra minor in Chicanx Studies. All which led me to follow my new calling of becoming a sex therapist (like the YouTube stars I had idolized for years lol). Around that same time, I started running a casual Instagram account that eventually became known as LifewFlo, where I shared interesting discussions and discoveries I had made about sex.
It was obvious to me that this path to sex therapy would be unusual and that I would have to figure it out largely on my own. But the lack of sex education, the pleasure gaps, and the general misinformation people spread was enough to enthrall me and push me to pave my own path and change the field.
Six years later, I am still here, working as a sex therapist, educator, and coach. I spend every day talking about sex, mental health, and sharing better, more inclusive information. Traditional sex ed fails to teach us about sex adequately. It lies to us about how to orgasm; it scares us into avoiding pleasure, and it throws us into the fire without making sure we are equipped to consent, experiment, or work on accountability after harm. In my work with Lifewflo, I focus on using inclusive terminology (even when navigating censorship), challenging myths, and normalizing living your most fun, edgy, pleasure-filled life.
With therapy, I get to teach direct tools to connect to your body, your partners, and your desires. Essentially, therapy is another form of education, but it’s also a space to actively practice those teachings. Yeah, you may logically know why your partner pees every time they orgasm, or why anal just fills a certain “void”, but therapy helps you look at the emotions often ignored by logic.
Now, if I had a dollar for every time I asked myself (or had others ask me), “Why don’t you make your own toys too?” I’d be a billionaire (yuck, tho).
After giving it a few years and a lot of thought, my fun clay making hobby became a part time passion project. I spent hours creating art, graphics, booklets, zines, and stickers all about sex, so transitioning to dildo making was, some might say, inevitable. Yes, I make dildos now & you don’t need a PhD to enjoy them. These are fun creations I love to mold during my free time, and they align with my core values: normalizing pleasure, creating resources, and teaching you about pleasure.
At the end of the day, there is so much overlap in these three pillars. I thought about sharing a Venn diagram of the overlap but realized halfway through my drawing that, for me, it was impossible to separate each category neatly. Someone learning a tip in a reel, applying it in therapy, and then exploring pleasure safely can all happen through exposure to any of these pillars. LifeWFlo channels love, importance, and liberation through all of these areas.
Next week, I aim to talk a little more about sex in general, but I would love to hear what folks are most excited to learn about.
Stay tuned for next week’s topic: Sex 101, covering the basics, safety, and an introduction to pleasure politics. Follow along if you want to unlearn sex myths, normalize pleasure, and maybe even catch me making dildos in action. Yeah, we’re going there.
If you are looking for more specific 1-1 guidance, head here to book a session with me.
Lifewflo 
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